Introduction :
For more than a decade, institutions of all sizes and specializations have recorded a remarkable radical shift from the traditional management style to the electronic management style, due to the realization by those in charge of the importance of simulating the rapid developments in the world of digital technologies that have come to dominate almost all aspects of our lives, and that maintaining the traditional pattern will lead One day until the institution’s final demise due to its inability to compete, and the concept of electronic management has been associated with the concept of broad marketing; Just as organizations need to market their products and services; Individuals need to market themselves, their personalities and ideas, an experience whose loss or weakness often leads to the loss of many benefits and opportunities for the owner, this vision is the same that pushed and pushed experts to obtain specialized diplomas in the field of electronic management and marketing; To be able to understand and absorb this specialty and to manage themselves and their institutions and market them to those concerned with high professionalism Electronic management has become a necessity for survival and continuity, not only for development and competition, as digital technologies that shorten time, distances, efforts and costs, and increase the effectiveness and quality of business control, as well as more accurately monitor products and performance, which allows faster and more accurate remedies for any defect, shortage or decline in services Or products From here begins the vision of the Malaysian Institute for Science and Development, which is to provide the strongest specialized study programs, according to the latest data of reality and its current and future needs, in the field of electronic management and marketing.
Program themes:
1- The concept of electronic management, its importance, characteristics and elements of its success.
2- The difference between electronic management and traditional management.
3- Mechanisms of transition from traditional management to electronic management.
4- Administration of archives, sources, incoming and information systems in the field of electronic management.
5- Electronic management, smart management and time management skills.
6- Problems of electronic management, their disadvantages, and their remedies.
7- Marketing concept, types, growing importance and skills.
8- The arts and rules of success in the field of marketing and the importance of continuous training and education to ensure excellence.
9- The tools and skills necessary for the success of electronic marketing activities.
10- The role of elaborate strategies and plans in the field of electronic management and marketing.

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